Who this is for
Owner of a store with repeat customers who wants to reward some of them with a different offer or price, and to show exactly what each one saw.
You want loyalty or first-order offers beyond a single discount code, but you worry how it looks to customers and to a regulator.
The result
Rules you write in a plain list, using only fields you approve, decide which customers see which offer or price. Every personalised price shows a visible disclosure line, no price is above your ceiling, and a log records every price shown with the rule behind it.
What is included
- Up to five rules, each using only fields on an approved field list, such as order count, cart value or first order
- A price ceiling you set; the default is the public price
- A visible disclosure line beside every personalised price, in wording your own lawyer approves
- A log row for every price shown: time, customer reference, approved field values, price, rule version, ceiling and whether the disclosure line was shown
- A switch that turns personalisation off and shows the public price to everyone
- Built and tested on a test store with invented customers; your named person installs it
You receive
- The rule list and the approved field list
- The offer and price logic, as code
- Two draft disclosure lines for your lawyer to approve or replace
- The log format and a sample log
- The test results and the off-switch note
What is not included
- Using age, health, disability, ethnicity, religion, financial hardship or any inferred vulnerability
- Using data from outside your own store, or competitor data
- Legal approval of the disclosure wording: your lawyer approves it
- Prices above the ceiling you set
- A check of which countries' or states' rules apply to you
- Predicting what a customer will pay
What we need from you first
- The kinds of offer you have in mind
- The fields you would use, in plain words
- Where you sell, by country and state
- Your platform
- No logins, keys, customer data or payment details in the first enquiry
Never send passwords, keys, customer records or confidential code in the first enquiry. Secure handover is agreed after scoping.
How we check it is done
- Across 200 generated smoke cases and 100 buyer-held invented-order replays, every price equals the expected written-rule result and none exceeds the ceiling; every rule has at least one case where it applies and one where it does not. Any wrong price or ceiling breach fails this check.
- Every personalised price in the tests carries the disclosure line, and a price with no matching rule shows the public price with no line.
- Two customers with identical approved fields see the identical price in all 100 pairs tested.
- A rule that tries to read a field not on the approved list is refused in all 3 attempts.
- The log has one row for every price shown in the tests, each with its rule, and the off switch shows the public price to everyone on the next request.
You re-run the acceptance checks with the steps we hand over, read the results and sign off in writing. Payment follows sign-off.
When we would stop or decline
- You want rules based on protected characteristics, health or financial hardship
- You want to charge any customer more than the public price without a ceiling set in writing
- Nobody will approve the disclosure wording
- You want the log switched off or kept from your own adviser
Questions
Is this legal where I sell?
We give no legal advice. Your lawyer decides the wording and whether personalised prices suit the places you sell to.
Can it raise prices for some customers?
Only if you set a higher ceiling in writing. The default ceiling is the public price, and the disclosure line shows on every personalised price.
Does a model pick the prices?
No. Your written rules decide, in plain code. Where a model helps it only drafts text for you to approve.
Does a pass mean it will be right next month?
No. A pass describes items like the test sample on the day of the test. It is not a promise about future items, and it does not replace your own checking.
Price and terms
£495 · untested offer price. £495 after the agreed acceptance checks pass and you sign off. No payment before sign-off.
This is a new service with no published client results. The price is a starting point we have not yet tested with buyers. Nothing is ordered or charged by the enquiry. The full specification is on the Synthetic Industry catalogue.